From "Accountant" to "IT Consultant" to
"Copywriter" to "Marketing Consultant"

I subscribe to the school of thought that a college education doesn't always provide the best return on your dollar or time investment...especially in the case of someone with an entrepreneurial spirit such as myself.  But I didn't know any better back then, so I put in my four years and walked away with a degree in Accounting in May of 1995.

I shouldn't complain, that degree landed me my first job working as a trainer for a software development company that created accounting software.  Wow, that really opened my eyes to the HUGE money-making opportunity that software presented.

Jeez, this company was signing six and seven figure contracts left and right.

Well, after learning as much as I could...I bailed after about a year or so.

My next stop was with an IT Consulting firm.  This is where I transitioned from an analyst role, to more of a technical role.  They sent me for training on these gigantic database software systems that are often used to run Fortune 1000 businesses.  

Again, I sucked up as much knowledge and experience as I could in my time there...and then left to seek the big bucks as an independent consultant.

My first solo gig was for a giant Wall Street Brokerage Firm (with the initials ML).  They brought me in to perform load and stress testing on their first release of ML Online.

My second and third gigs brought me into the telecommunications industry.  I consulted with (at the time) the Country's largest wireless service provider (VZW), and then the Country's largest long distance provider (Starts with an 'A', ends with a double 'T').  I was charged with maintaining their most critical production database systems.

This was a great challenge, but the hours and stress ate at me each day.  The commute wasn't much fun either.

But my next move was MY SMARTEST move yet...

One of the skills I began acquiring while at my earlier jobs was answering proposals for potential client projects my firm was bidding on.  This required me to sharpen my writing and communication skills considerably.

Having the technical knowledge I did, I was often asked to write white papers on the software or technology I worked with.  I performed interviews, and even contributed to the writing of customer case studies.  And before I knew it, I was studying the finer points of direct response marketing.

Because of these new found skills, I was offered a job with a software firm that specialized in Enterprise Data Storage Solutions.  My actual title was "Marketing Copywriter".

I created just about every piece of marketing collateral that company published.

And again, I gained years more exposure to the software business...and how to most effectively market software.  But the corporate world was just too much of a grind...and I craved the freedom (and big money) that going solo had previously offered.

So, I left the corporate world for good, and I haven't looked back.

During the last few years I've been enjoying life as a freelance copywriter and marketing consultant.  But my big break in the World of mobile app marketing came about 3 years ago when I was contacted by a potential client.  This prospect was a large mobile app developer with nearly 400 apps in the iTunes App Store at the time.  They hired me to write product description for many of their new product releases.  When the work-load slowed, they referred me to another mobile app development firm.  Not as large as the first, but the last time I checked they too were closing in on 150 apps in the App Store.  

I soon realized that there was a large market in helping mobile app developers to market their apps, and the iPhone App Marketing Makeover service was born.  Since opening this service to the public two years ago, I've helped more than 600 developers market nearly 720 iPhone Apps.

I'm hoping you'll allow me to do the same for you.  Check my schedule for availability and reserve a spot now...